All Points PR Internship

View my final internship presentation HERE.

Secured Press


  • Knoxville Daily Times
  • Franchising.com
  • The Charlotte Observer
  • WATE-TV (Knoxville, TN)
  • Augusta Business Daily
  • KLKNTV.com
  • Orlando Business Journal
  • Physical Therapy Products
  • Kokomo Lantern
  • Star Press
  • WCTV-TV (Tallahassee, FL)
  • The Journal Gazette
  • 16 News Now
  • WOWO-FM (Fort Wayne, IN)
  • WLBC-FM (Muncie, IN)
  • WTWO-FM (Terre Haute, IN)
  • WWKG-FM (Indianapolis)
  • WSBH-FM (Palm Bay, FL)

Award Email Pitch Writing Sample:

Subject: Vitality Bowls Named to Fast Casual’s 100 Movers & Shakers List

Hi X,

I’m reaching out to share some exciting news about a local business that I think will interest you–

Vitality Bowls, the leading health-food café concept, has been named #29 on the prestigious Fast Casuals’ 100 Movers and Shakers List. This recognition takes into account Vitality Bowls’ brand performance, innovation, technology, marketing and community engagement in the past year.

I have attached a press release with more information. Would you be interested in sharing this news with your readers? I am happy to send over some photos to accompany the news as well.

Thanks,
Katrina

Local/Trade Email Pitch Writing Sample

Subject: Georgia Welcomes Vitality Bowls’ Bottled Superfood Collection

Hi X,

Reaching out to share some [local/restaurant] news that may be of interest to your health conscious consumers –

Vitality Bowls, the leading superfood café specializing in açaí bowls and nutrient-dense menu items, has officially launched its own line of cold-pressed juices, shots and smoothies across all Georgia locations including Alpharetta, Buford and Suwanee.

Now available in Georgia, these grab-and-go products, already popular in select Texas and California cafés, offer a convenient option for customers seeking nutritious choices on the go. The rollout reflects the brand’s continued focus on meeting the needs of health-conscious consumers.

I’ve included a full press release below with more details. Let me know if you would be interested in covering this news or if I can provide any additional information.

Thank you for your consideration.

Best,
Katrina

Opening Email Pitch Writing Sample

Subject: Hot off the Grill: MOOYAH Opens in Charlotte

Hi X,

I know you stay on top of Charlotte’s business and food scene, so I wanted to share some news I think you and your audience will love–

MOOYAH Burger, Fries and Shakes is making its Charlotte debut. The Texas-based fast casual restaurant is known for its hand-cut fries, real ice cream shakes and best-tasting burgers in America.

Behind the launch is Arty Brown, a local entrepreneur bringing the mouthwatering MOOYAH flavors to his hometown.

The store will be softly opening on June 23, and will be followed by a Grand Opening event including giveaways and prizes for the community.

I would be happy to set up an interview with Brown to discuss his venture into the burger business with MOOYAH in the coming week. Is this news of interest to you or your readers?

Thanks,
Katrina

TV Segment Email Pitch Writing Sample

Subject: Segment Idea: Become an at-home coffee artisan with Dunn Brothers

Hi X,

Reaching out with an engaging and flavorful segment idea that I think your viewers would enjoy.

This hands-on segment would feature [franchisee], a local expert from Dunn Brothers Coffee, crafting two creative and delicious coffee creations: the new iced Coconut Shaken Espresso and an Iced Salted Caramel Cold Brew topped with Oat Soft Whip.

To compliment the coffee, [franchisee] can also bring along some fan-favorite Cinnamon Twists to pair with the new summer lineup. These unique coffee creations will hopefully inspire your audience to become at-home coffee artisans.

Do you have any availability? I am happy to coordinate all the details.

Thanks,
Katrina

LTO Email Pitch Writing Sample

Subject: Taste the Tropics: MOOYAH’s Piña Colada Shake has Arrived

Hi X,

I’m reaching out to share some exciting summer news from MOOYAH Burgers, Fries and Shakes!

Beginning June 2, MOOYAH is kicking off the summer season by introducing its newest offering: the refreshing, limited-time Piña Colada Shake. Made with 100% real ice cream, pineapple purée and coconut flavor, the Piña Colada Shake is a creamy, tropical escape for your tastebuds.

Additionally, all summer long MOOYAH is offering half-priced shakes during Happy Hour, making this the perfect time for fans to grab the limited time Piña Colada Shake! Happy Hour will be available Monday through Friday 2-5 p.m. at participating locations.

Attached below is a Press Release with more details and photos can be found HERE.

Would you share this with your readers?

Thanks,
Katrina

Influencer Email Pitch Writing Sample

Subject: VIP Invite: Try The Brainiac Bowl at Vitality Bowls 🧠

Hi X,

I’m reaching out on behalf of Vitality Bowls. We love your [food, fitness, family, etc.] content and would love to collaborate!

As back-to-school season approaches, we’re bringing back the Brainiac Bowl, a delicious blend of açaí, pineapple, kale and more, designed to support brain health, focus and energy.

We’d love for you to visit your nearest Vitality Bowls in [market]. We would provide you with the Brainiac Bowl and some of our other popular menu items in exchange for you sharing your experience with your followers via [Instagram/TikTok].

Let me know if there’s a day coming up that works for you. Looking forward to hearing back soon!

Best,
Katrina

Media Alert Writing Sample

***Media Alert***

FOR IMMEDIATE USE… June 14, 2025

Lafayette Coffee Festival Debuts This Summer with CC’s Coffee House Among Featured Exhibitors
Southern Coffee Experts Come Together In Lafayette for Sips and Tips

WHAT: CC’s Coffee House, Louisiana’s beloved local coffee brand, is proud to sponsor Lafayette’s Coffee Festival to celebrate coffee and share expert insights with the community

The one-day event will feature coffee roasting, coffee classes and delicious coffee samples. Parking is free and admission is $10.

WHEN: 9:00 a.m. to 4:00 p.m. on Saturday, June 14.

WHERE: Rock-N-Bowl-downtown (905 Jefferson Street, Lafayette, LA 70501).

WHO: All Lafayette Parish coffee enthusiasts, community members and press are invited to attend and enjoy the festivities.

MEDIA CONTACT: Alex ******* / (847) *** **** / a*******@allpointspr.com

About CC’s Coffee House
CC’s Coffee House, founded in 1995 in the heart of New Orleans, embodies a deep connection to Louisiana’s rich heritage, delivering exceptional coffee with authenticity, excellence, and passion. Headquartered in Baton Rouge, the brand’s community-focused values are highlighted through its CC’s Cares ™ program, which supports Chords 4 Kids ™, Ground for Growth ™ , and Campus Clean up initiatives to foster local engagement and sustainability. Known for its distinctive beverages like the Mochasippi Espresso No. 22®, and sparkling refreshers, CC’s provides a welcoming space where guests can enjoy personalized experiences at their own pace. With more than 40 locations, CC’s Coffee House is dedicated to expanding its tradition of quality and neighborhood connection through ownership opportunities.

Influencer Confirmed Arrangements Writing Sample

CONFIRMED INFLUENCER ARRANGEMENTS – Kaia and Zach Isbell (@northmetroeateries)

DATE: Monday, June 30, 2025

TIME: 12 p.m.

LOCATION: Vitality Bowls Buford (3320 Hamilton Mill Rd Suite 102, Buford GA 30519)

ARRANGEMENTS:

  • When you arrive at the café, find a staff member and ask for a supervisor/manager.
  • A team member will lead you to the counter and provide you with a few complimentary smoothies.
    • A Vitality Bowls team member may also give recommendations on other popular menu items to try.
  • Take photos and videos during your visit.
  • After your visit, post about your experience on Instagram, tagging @vitalitybowls and @vitalitybowls_buford.

Payment:

  • Kaia Isbell will be paid via invoice.
  • Payment will be sent within one week after the invoice is sent.
  • @northmetroeateries will post the stories to their page within a week of their visit