A team of students and I worked with the Coralville Community Food Pantry to help them retain volunteers and increase engagement. Our goal was to enhance volunteer’s understanding of their roles and deepen their connection to the organization’s mission. We created a content strategy focused on creating a more informative and community driven experience for volunteers.

View all the finished content HERE, in our final presentation.

Introduction Video - We wanted to show outside individuals the different roles that a volunteer takes part in at the pantry to provide a visual example for prospective volunteers.

How To Posters - The purpose of the How-To posters are to increase knowledge of roles and offer an easy referable sheet for volunteers. The posters aimed to augment the introduction video with a way for volunteers to access them in an easier medium that can be accessible during their volunteer shifts.

Circuit, Oil on canvas 200cm x 130cm

Strokes, Oil on canvas 200cm x 130cm

Spend a Shift With Me - The purpose of the ‘spend a shift with me’ video is to share the experience of a pantry volunteer and foster the sense of community to a social media audience.Our main goal is to put a face to the food pantry and show what a usual day at the food pantry may look like for a new volunteer.

If You Were to Ask Me on a Deeper Level - The goal of the ‘if you were to ask me on a deeper level’ reel is to increase awareness, drive engagement, and encourage support for the food pantry in a trending and relatable manner.

Another team of students and I worked with Houses into Homes (HiH) to help them spotlight volunteers, attract supporters and strengthen donor relationships. We created a content strategy designed to build awareness, foster community connections and showcase the mission and welcoming culture of Houses into Homes.

View all the finished content HERE, in our final presentation.

Anthem Video - Our goal was to convey the warmth, community and impact of HiH to attract new volunteers and donors. We wanted to show how volunteers are central to the mission through engaging visuals and testimonials.

Volunteer Intro - Our goal was to showcase how HiH has volunteer roles to suit anyone and emphasize the community feel to volunteers.

This is Your Sign • Come Volunteer with Me • Items Being Upcycled • Silly Me, I almost Forgot This was the Whole Point • Furniture Aesthetics • Warehouse Walkthrough • What I Found on My Shift

The goal of the social media videos we created were to convey the warmth, community and impact of HiH to attract new volunteers and donors. We wanted to showcase fun moments and persuade people to visit HiH